Opt-Out in Messages
Under the regulation, you must ensure that you remove customers from your text messaging marketing campaign if they make a “reasonable” request asking to be removed. This is commonly referred to as the “opt-out” process.
Carts Guru provides functionalities so that your SMS subscribers are able to opt out of SMS marketing messages at any time by replying “STOP” to any message you have sent. In order to communicate this information to the customer, every message to each customer will include opt-out instructions.