Welcome new subscribers with a 3-email series that provides an introduction to your business and encourages conversion.
Losing a customer is costly. But, with a little marketing help, you can create specific marketing campaigns that target lost customers and encourage them to shop from your business once again.
Automatically send these messages when customers put an item in their basket, but don’t finalise their purchase.
Browse abandonment emails retarget people who’ve browsed your site but didn’t add anything to their cart. And, let’s be honest – that’s the vast majority of people.
The customer might have canceled their card, the card might have expired, or the payment might be declined by the card issuer for some other reason. Carts guru makes it easy to handle automated notifications in situations like these.
Post-purchase emails are the Harry Potter of email marketing: often neglected, given minimal attention, and forced to live in a cupboard under the staircase of digital marketing.
An order confirmation tells your customer that you've received their order, you're processing it, and that their order will be with them shortly.
E-commerce involves more trust than face-to-face transactions. A customer is handing you their credit card number in the hopes that you’ll hold up your end of the bargain. They want assurance that you’re not operating a scam out of an internet cafe in some forgotten place.
An order confirmation should be sent as soon as the payment clears, letting the customer know:
- That their order went through.
- When it will ship and how to track their shipment.
- How they can access their receipt.
- Who to contact if there’s a problem.
- What they should expect next.
Order In Transit
Notify customers when their orders are in transit with this transactional flow.
Use this email to remind them how to track the progress of the order and take away any worries that they might have.
Similar to the order confirmation email, the shipment email is intended to nurture customers to the point where they fully trust you. You want them to know that they can count on you and that if there are any problems, you will handle them.
Order Out for Delivery
Notify customers when their orders are out for delivery with this transactional flow.
Notify customers when their orders have been delivered with this transactional flow.
The Shipment Check In
One week after their shipment arrived, you should check in to make sure everything went alright. Ask questions like:
- Did it arrive on time?
- Did it arrive in good shape?
- Did you have any issues after it got there?
We’ve all had packages arrive late, banged up, and even containing the wrong item. We also know how annoying it is when a company is being unresponsive when it comes to sorting out a problem. This guarantees that not many people will purchase from them again.
This email doesn’t need to be particularly complex. It should simply say, “We value you as a customer and wanted to make sure everything was okay.” If there was a problem, you want to be proactive in resolving it.
Post-Purchase Discount to Re-Order/Upsell
Your final post-purchase email should be a discount offer on a re-order or additional order.
Consider this for a moment. The customer has already purchased the product and, assuming the experience was positive, they liked it. This is the perfect opportunity to encourage them to re-order the product or purchase a similar one.