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Terms to Know

Max Pruvost
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Terms to Know

 

These terms should help you in your journey to improve customer and user bonds with Carts Guru! Give this a read before you begin your onboarding.

 

TERM DEFINITION
Active User Any user who enters a session in a specific time period.
MAU Monthly Active User.
Datapoint

A data point is counted when:

  • a custom attribute is set or updated (even if you’re updating it with the same value),
  • a custom event or purchase event is logged,
  • any standard data (e.g. email, first_name, last_name, country, home_city etc) is logged,
  • when a session starts,
  • and when a session ends.
SDK Software Development Kit. This is integrated into iOS and Android applications and provides powerful marketing, customer support and analytics tools.
API Application Program Interface. The Carts Guru Data API provides a web service where you can record actions taken by your users directly via HTTP rather than through the mobile SDKs. This allows you to, for example, pass user data to Carts Guru that is not tracked within your app or website.
Static List A static List consists of members who are added manually or through an import. The list members will not change unless you manually add or remove them.
Dynamic List A Dynamic List is constantly updated depending on whether specific criteria is met, such as a contact property or a user action. Whenever a record meets this criteria, they will be added to the list. Alternatively, if they don’t meet the criteria anymore, they will be removed. What’s best, everything happens automatically.
Restricted Hours For each channel you use (FB Messenger, SMS, email) you can decide whether to send a message during working hours or not. If the option is activated, messages will be sent from 8am to 8pm, excluding Sundays. For US, Canada and France it's enabled by default.
Multi-Channel Messaging Messaging a user across various mediums - a combination of email, SMS, Facebook Messenger. Messaging channels are best used in unity and with regularity in order to re-engage lost users, retain active users, and energize your brand ambassadors.
Webhooks Carts Guru webhooks allow you to trigger non-app actions such as SMS/ text message delivery. Webhooks provide other systems and applications with real-time information. The flexibility of this feature allows you to send information to any endpoint.

 

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