Lists allow you to segment your audience.
Customers engage more with marketing messages that are specifically tailored to them.
In order to send personalized, relevant marketing messages, divide your contacts into smaller groups based on characteristics such as total amount spent, last visit, and average session duration. Then, build marketing tailored toward each individual segment, so that all customers receive messaging that they personally relate to.
Ecommerce companies who divide their audience into segments and send personalized messaging see better response rates and an increase in ROI.