Throughout this article, we’ll take a look at the frustrating pain point of cart abandonment, and how Shopify store owners can fight cart abandonment with a multi-channel marketing automation plugin.
What is a Shopify abandoned cart?
It takes a lot of the time and effort for an e-merchant to identify an ideal customer, bring the customer to their online store, and help them find the perfect product. Losing this customer at the last hurdle is not just demoralizing, it’s also a waste of valuable resources.
However, it happens all-too-often. In fact, a massive 68% of e-commerce shopping carts are abandoned before check-out.
The frustrating issue of cart abandonment is one facing all Shopify store owners. E-merchants serious about increasing their conversion rate need to bring back lost shoppers with a first-class Shopify abandoned cart campaign.
Boost e-commerce profits with a Shopify abandoned cart campaign
E-merchants recapture 20% of Shopify abandoned carts when they launch a multi-channel retargeting campaign.
For a retargeting campaign to be successful, it needs to reach the visitor fast, while their intent to buy is at it’s highest. It’s also important to bring the customer back before they find a similar product on a competitor’s site.
The best way for a retargeting message to find customers fast is to use multiple marketing channels. Immediately after a visitor abandons a cart send a Facebook Message top grab their attention while they’re still online, an SMS to beep in their pocket, then an email to provide images and descriptions of the product the visitor almost bought.
SMS is a particularly useful channel for Shopify abandoned cart campaigns as messages sent over SMS have a 98% open rate, with 95% of these opened within the first 3 minutes.
SMS is also the best channel for e-merchants who want to bring back lost customers with a discount code. Customers open and use discount codes sent via SMS 10x more than codes sent using any other marketing channel. Incentivising lost customers to complete the sale with discount codes or free shipping is a surefire way to boost e-commerce conversions.
Always remember than an e-commerce audience is made up of individuals who spend their time using different online mediums. Brands who retarget out over multiple channels maximize their chances of finding the customer fast, and on their preferred channel to browse and shop.
Save time and effort with a Shopify abandoned cart app
Combining multiple channels into one cohesive campaign can take a lot of time and effort. On top of that, a retargeting campaign also needs to be deeply personalized and reactive to customers’ actions if it’s to be successful.
Invest in a marketing automation tool and retarget lost customers across multiple channels, using smart customer segmentation and dynamic campaigns, all in just a few clicks.
Carts Guru campaigns launch according to automated triggers. Actions such as a customer abandoning a cart, making a purchase, or browsing and leaving an online store all trigger their own campaigns to begin. For more on the types of campaign triggers, check out this article.
Every campaign sent through Carts Guru will also be deeply personalized to individual customers. Speak to each customer by name and recommend products similar to those they’ve considered purchasing, or complementary to those they’ve bought in the past.
Carts Guru is the stand-out marketing automation tool for e-merchants with more than one e-commerce store. Shopify merchants are able to connect multiple online stores into one Carts Guru account and monitor the success of all campaigns, across all channels, all in one place.
E-merchants who use a Shopify cart abandonment plugin like Carts Guru bolster their chances of regaining lost customers, with beautifully designed, personally relevant marketing messages sent across multiple channels.
How to build a Shopify abandoned cart campaign with Carts Guru
Carts Guru makes creating and launching a first-class cart abandonment campaign easy. Users have two options to build a campaign, create your own from scratch, or use the campaign builder.
The campaign builder comes fully equipped with pre-designed messaging templates and a complex campaign workflow proven to maximize audience engagement. Marketers can then fully customize the campaign so that the design and messaging fit perfectly within existing visual branding.
Once the user has configured the campaign and customized the template, they move to the campaign workflow.
Carts Guru campaigns use ‘fall-back logic’, which means that if one messaging channel fails to reach a contact, another channel triggers automatically. Let’s say a customer abandons a cart and a retargeting campaign is triggered, sending an automatic Facebook Message. If for some reason that Facebook Message fails to send, the campaign will automatically try to reach the customer via either SMS or email.
Users can also include ‘conditions’ within the campaign to split the workflow between customers who have opened or clicked a message, and those who have left it untouched in their inbox. Shopify store owners can give customers a set amount of time to open the message, then automatically reach out again over another channel.
Even once the initial retargeting sequence is over, the customer is not forgotten. E-merchants can automatically enroll cart abandoners in specific contact lists and send them brand updates, new product releases, and special deals overtime to keep them engaged.
E-merchants can also measure the success of each channel and each campaign on one harmonious dashboard. Find all the relevant e-commerce metrics needed to make data-driven decisions and grow an e-commerce store long term.
Go beyond retargeting campaigns for real e-commerce growth
Carts Guru is not just a Shopify abandoned cart retargeting tool, it’s an advanced marketing automation platform.
Shopify merchants can create and launch marketing campaigns for all the most common e-commerce use cases, such as post-purchase campaigns, win-back campaigns, or newsletter campaigns.
Shopify merchants can create and distribute all their online marketing efforts, for all their stores, across numerous channels, all in one cohesive place.