The average cart abandonment rate for e-commerce stores sits at around 68%, making WooCommerce cart abandonment a front-of-mind issue for all store owners. If you want to increase the conversion rate in your online store, the key is to bring back lost shoppers with personalized, multi-channel abandoned cart campaigns.
E-merchants using a marketing automation tool retarget lost customers across multiple channels, using smart customer segmentation and dynamic campaigns. Win back up to 20% of abandoned carts with a WooCommerce marketing automation plugin.
How can WooCommerce stores prevent cart abandonment?
WooCommerce cart abandonment is more than just a frustrating loss of a customer. Every time a customer abandons a cart, all the money you spent bringing them to your site has essentially gone down the drain.
Before you can effectively fight cart abandonment, e-merchants need to identify the route cause (or causes) of the problem.
One primary cause of cart abandonment on an e-commerce site is a difficult or time-consuming check-out process. E-merchants who ask for too much information on checkout or force customers to create a profile often lose them as the last hurdle. Refine the checkout process and remove as many obstacles to purchase as possible.
E-merchants should also try to offer numerous payment methods. WooCommerce store owners who accept alternative payment options like PayPal or Klarna, or give the option to pay in installments, convert more customers.
Follow these steps to optimize your online store for quick and easy checkout, then look toward a retargeting campaign to fight any remaining WooCommerce cart abandonment.
Use Carts Guru to retarget WooCommerce abandoned carts
Fighting cart abandonment takes time and effort that most WooCommerce e-merchants just don’t have. The Carts Guru plugin for WooCommerce takes just minutes to install, is easy to navigate, and offers video tutorials, articles, and customer support to help beginners get started.
Best of all, Carts Guru provides users with a campaign builder, to help set up and launch a first-class abandoned cart campaign in a few clicks.
Carts Guru isn’t just the easiest solution to WooCommerce abandoned carts, it’s also the most effective due to its multichannel capabilities. Build a multi-channel abandoned cart campaign using SMS, Facebook Messenger, and email to reach each visitor on the channel they check regularly and respond with best.
Your target audience contains individuals who use different online channels. WooCommerce users who send retargeting messages via multiple channels reach these individual customers on the channel they use. This also means e-merchants find customers quickly so that they don’t have time to find a similar product on a competitor’s site.
SMS is the optimal channel for WooCommerce cart abandonment campaigns as messages sent over SMS have a 98% open rate, with 95% of these opened within 3 minutes.
Discount codes or free shipping offers are a great way to encourage lost-customers to complete a purchase. SMS is the best channel for such offers, as customers open and use discount codes sent via SMS 10x more than codes sent using any other marketing channel. Incentivize lost customers with discount codes to boost e-commerce conversions.
Bolster your chances of regaining lost customers with a WooCommerce marketing automation plugin that provides beautifully designed, personally relevant marketing messages sent across multiple channels.
Once your abandoned cart campaign is up and running, take some time to explore the tool further. Launch a selection of other pre-built campaigns such as win-back or post-purchase campaigns guaranteed to boost ROI.
Create a WooCommerce abandoned cart campaign with Carts Guru
The Carts Guru campaign builder is the first step toward creating a WooCommerce abandoned cart campaign. The builder comes fully equipped with pre-designed messaging templates and a complex campaign workflow proven to maximize audience engagement. Marketers can then customize the campaign so that the design and messaging fit perfectly within existing branding.
Carts Guru’s campaigns fall into three categories; time trigger, action trigger, and list trigger. An abandoned cart campaign is in the ‘action trigger’ category, as the campaign begins when a customer performs a certain action on the website - abandoning a cart. This ‘trigger’ allows e-merchants to reach out to lost customers immediately when they exit the page. For more on the three campaign types, check out this article.
Once you have configured the campaign and customized the template, move to the campaign workflow. Carts Guru campaigns use ‘fall-back logic’, meaning that if one message fails to send, another channel triggers automatically. Let’s say a customer abandons a cart and triggers a retargeting campaign, sending a Facebook Message. If that initial Facebook Message fails to send, the campaign will automatically reach the customer via either SMS or email.
Users can also include ‘conditions’ to split the workflow between customers who have opened or clicked a message, and those who haven’t. E-merchants can give customers a set amount of time to open the message, say 30 minutes, then automatically reach out again over another channel.
Even once the initial retargeting sequence is over, the customer is not forgotten. E-merchants can automatically enroll cart abandoners in specific contact lists and send them brand updates, new product releases, and special deals to keep them engaged long term.
Once the campaign is over, e-merchants can measure the success of each channel and each campaign on one harmonious dashboard. Find all the relevant e-commerce metrics needed to make data-driven decisions and grow an e-commerce store long term.