Plug-and-play campaigns for Black Friday-Cyber Monday 2020

Our experts have created 3 ready-to-use, revenue boosting BFCM marketing campaigns within the Carts Guru campaign builder.

The campaigns include pre-built, automated workflows across email, SMS, and Facebook Messenger. The new messaging templates have brand-new, sleek designs that are customizable with your own branding.

 How to launch a BFCM plug-and-play campaign

1. Head to the Campaigns page within the Carts Guru app
2. Select + Add campaign ➡️ Most popular campaigns
3. Choose the Black Friday | Cyber Monday campaign you want to customize 
4. Personalize the campaign to fit your branding
5. Review the campaign summary and launch!

3 types of BFCM campaigns

We recommend customizing and launching all 3 of the BFCM campaigns for the best results.

 Black Friday | Cyber Monday Cart Abandonment campaign

Our best-known retargeting campaign, re-designed specifically for Black Friday weekend. This campaign will help you recover potentially lost revenue during the busiest weekend of the year.

Black Friday | Cyber Monday - VIP Customers

This campaign targets VIP customers with an exclusive look at Black Friday deals and offers before anyone else.

The campaign runs from the Wednesday prior to Black Friday, through to Cyber Monday. 

Black Friday | Cyber Monday - non-VIP Customers

This campaign offers additional discounts on Black Friday deals to ensure that customers purchase.

This campaign also runs from the Wednesday prior to Black Friday, through to Cyber Monday.

What to keep in mind 

 Scheduling date

We have labeled each template to correspond with the day of the week they are supposed to be used. When customizing the templates, make sure that the scheduled date is set to the actual date you plan to send the communication. For example, templates for Friday should be scheduled for November 27th. 

 Weekend SMS restrictions

In the US, Canada, France, and some other countries, websites have "restricted hours" enabled by default for SMS. This means that for customers in these countries, messages can only be delivered between 8 AM and 8 PM, from Mondays to Saturdays. No messages can be sent on Sunday. 

If you are sending SMS to customers in countries where there are no restricted hours, make sure you unselect this default setting in the Carts Guru app.