To comply with new privacy regulations in Europe and Japan, Facebook made some updates that impact all businesses using Facebook’s Messenger API. This update occurred on December 16, 2020.
Who does this update impact?
- All providers using messaging services on Facebook, such as Carts Guru
- Any Carts Guru customers using Facebook to contact clients in the EU zone or Japan
What's the impact if you have customers in Europe or Japan?
- Widgets are not functioning, so it’s not possible to use them to collect opt-ins on Facebook
- Not possible to send Facebook messages. This means you can’t use FB Messenger as a campaign channel or include it in any workflows
These changes are a direct result of Facebook Messengers API changes in response to the EU law. Carts Guru will support Facebook Messenger once again as soon as the API allows.
Facebook: "We’re working hard to bring features back and will provide an update if and when these features are made available again in the future."