Lists allow you to segment your audience.
Customers engage more with marketing messages that are specifically tailored to them.
In order to send personalized, relevant marketing messages, divide your contacts into smaller groups based on characteristics such as total amount spent, last visit, and average session duration. Then, build marketing tailored toward each individual segment, so that all customers receive messaging that they personally relate to.
Ecommerce companies who divide their audience into segments and send personalized messaging see better response rates and an increase in ROI.
With Carts Guru, you can create static and dynamic lists.
A Static List consists of members who are added manually or through an import. The list members will not change unless you manually add or remove them.
A Dynamic List is constantly updated depending on whether specific criteria is met, such as a contact property or the last time a user has clicked on an email. Whenever a record meets this criteria, they will be added to the list. Alternatively, if they don’t meet the criteria anymore, they will be removed. This is why dynamic lists are, well… dynamic. What’s best, everything happens automatically.