Product conditions allow you to segment your contacts based on their previous purchases or purchase intent, hence their abandoned carts.
Through Product conditions, you can create lists based on the products or categories of products included in your contacts' past orders or abandoned carts.
Note: the feature is available for the following CMS:
- Prestashop starting from version 1.6 and above with this plugin version. Follow the instructions in this article to update your plugin.
- Magento 2 with this plugin version.
After the update of the plugin, synch the data of your order from the Contacts section to enrich your order information and be able to use Product Segmentation.
Thanks to these Product conditions, you will be able to create more use cases that will allow you to propose better recommendations and promotions to your customers via automated campaigns or newsletters. In the following table, you will find some of the scenarios you are able to set up.
| Campaigns | Conditions | ||
|
Consumables goods |
Last made purchase is older than |
AND |
One of the product/category in the last purchase is equal to |
|
Offers for people who never bought a product |
One of the products in any of the past orders is not equal to |
||
|
Bought with |
One of the products in the last purchase is equal to |
AND |
One of the products in the last purchase is not equal to |
|
New products in the same category |
One of the categories in last order |
||
|
Upsells |
One of the products in last order |
||
|
Reactivation campaign per category |
One of the products/categories in last order |
Last made purchase is older than |
|
|
Activation campaign segmented by product/category |
One of the products/categories in the last abandoned cart |
AND | Last abandoned cart is older than X days |
To create these uses cases, create your lists using the conditions you will find in the Product sections
Find below the full list of Product conditions available (same conditions regarding Categories):
|
PROPERTY |
DESCRIPTION |
| One of the products in the last cart | Contact's last abandoned cart had this product |
| One of the products in any abandoned cart | Any of the contact's abandoned carts had this product |
| One of the products in last order | The contact's last order had this product |
|
One of the products in any last order |
Any of the contact's last order had this product |
|
ID of one of the products in any abandoned cart |
Contact's last abandoned cart had this product |
|
ID of one of the products in last abandoned cart |
Any of the contact's abandoned carts had this product |
|
ID of one of the products in last order |
The contact's last order had this product |
|
ID of one of the products in any order |
Any of the contact's last order had this product |
Note: Carts Guru considers as a category any of the categories and subcategories in the hierarchy tree of the product.
Example from Prestashop: In the following case you will be able to create a list using the following Categories: Maison OR Vêtements OR Femmes
After choosing of the conditions, you will see the following options:
| Equal to | The product's label matches with the value selected |
| Is not equal to | The products' label doesn't match with the value selected |
| Contains | The products' labels contains the text value typed in the condition |
| Doesn't contain | The products' labels doesn't contain the text values typed in the condition |
| Is any of | The products' labels contains any of the text values typed in the condition |
| Is not any of | The products' labels doesn't contain any of the text values typed in the condition |
Examples:
- Equal to: you can start typing the name of the product and you will be shown all the options that match your search. The list will include all the contacts who in their last abandoned cart had a product that is equal to the option selected
- Contains: the list will include all the contacts who in their last abandoned cart had a product which label contains the text values typed, in this example "Cushion"
- Is any of: the list will include all the contacts who in their last abandoned had a product that contains the any of the text values typed, in this case "Cushion" or "Mountain"
Note: the number next to the label represents the ID of the product or category.
If you need more information contact your account manager or chat with us!
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