User Activity
User activity filters allow you to segment your users based on their in-app actions and purchases. Among other things, these filters can be used to target active users who have had a history of interacting with your app.
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PROPERTY |
DESCRIPTION |
|
First Made Purchase |
Segments users based on the first time they made a purchase. |
|
Last Made Purchase |
Segments users based on the most recent time they made a purchase. |
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Total Number of Purchases |
Segments users based on the total amount of purchases they made on your website. |
|
Money Spent |
Segments users based on the amount of money they spent on your website. |
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Average Purchase Amount |
Segments users based on the average amount of money they have spent on your website. |
|
First session |
Segments users based on whether it's the first time they have been on your website. |
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Last session |
Segments users based on the the most recent visit they made on your website. |
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Median Session Duration |
Segments users based on the average session length of their visit on your website. |
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Session Count |
Segments users based on the number of sessions they had on your website. |
User Marketing Activity
Marketing filters segment your users based on their previous interactions with your campaigns. These filters are effective for reaching out to large numbers of your users without spamming them.
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PROPERTY |
DESCRIPTION |
|
Last Received Any Message |
Segments users based on the last message they received. |
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Last Received Any Campaign |
Segments users based on the last time they received any communication that's part of a campaign. |
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Last Received Email |
Segments users based on the last email they received. |
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Last Received Text Message |
Segments users based on the last text message they received. |
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Last Received Facebook Message |
Segments users based on the last Facebook Messenger communication they received. |
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Last Engaged With Message |
Segments users based on the last time they clicked or opened one of the communications you sent (email, sms, fbm, onsite). |
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Last Clicked Message |
Segments users based on the last time they clicked through one of the communications you sent (email, SMS, fbm, onsite). |
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Last Open Message |
Segments users based on the last time they opened one of the communications you sent (email, SMS, fbm, onsite). |
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Last Spam Message |
Segments users based on the last time they have marked one of your communications (email, SMS, fbm, onsite) as spam. |
User Attributes
User attribute filters segment your users by their constant attributes and characteristics. These filters are effective for grouping and targeting large demographical groups (such as specific age groups or foreign language speakers).
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PROPERTY |
DESCRIPTION |
|
Country |
Segments users by their last known country location. |
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Firstname |
Segments users by first name. |
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Lastname |
Segments users by their last name. |
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Communication Preferences For Email |
Segments users by their communication preferences for email. |
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Communication Preferences For Text Message |
Segments users by their communication preferences for SMS. |
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Communication Preferences For Facebook Messenger |
Segments users by their communication preferences for Facebook messenger. |
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Custom Properties |
Segments users by custom properties |
Product Filters
Discover product segmentation conditions in this article.
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