Time Trigger
Launch at a specific point in time.
You can schedule to send a workflow at a specific time and date. This is a one-time workflow, like a newsletter.
We will deliver messages in users’ local time zones to increase engagement and avoid mishaps like sending notifications at 4 am.
Event Trigger
Launch when users perform events on your website.
Instead of sending your workflow on certain days, you can trigger them to send after a user performs an event.
Here are the available actions you can choose from:
- Abandoned cart
- Browse abandonment
- Order status (confirmed, canceled)
- Payment failed
- Start of a new visit (visitor starts a new visit on the website)
- End of a visit session end (visitor leaves the website after initiating a session)
Context filter
If the action is related to a cart or an order, you can add an extra filter for specificity. For example, you can further target an Abandoned Cart custom action by adding the “cart value” property filter. This workflow will only reach users who’ve left less than $58 worth of goods in their carts.
List Trigger
Launch when a user becomes a member of a dynamic list.
When a user becomes a member of a dynamic list it will trigger the workflow journey.
For example, you can create a dynamic list of users who spent $1,000 lifetime on the website and send them messages.
Or, you can create a dynamic list of users who have received an order and send a follow-up message 2 weeks after asking for a review.
By setting the Initial enrollment, you can enroll in the workflow the contacts who already belong to the list or just let the new ones enter the workflow.
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