What is a Carts Guru Workflow?

The term ‘workflow’ describes the series of messages you will send a contact or a group of contacts from the moment you elect to start the workflow until the workflow goal is reached.

There are three types of workflows that you can build within the Carts Guru platform, and they all have different uses:

• A Time-Trigger Workflow means your campaign goes out to all the chosen recipients on your list at the same time.
• An Event-Trigger Workflow starts when a visitor performs an event.
• A List-Trigger Workflow begins the moment a visitor enters a specific list you have created.

Read this article for more in-depth information on each of our campaign types.

The most important thing to pay attention to when creating a workflow is the user’s journey. You can curate the user’s journey from start to finish in our ‘workflows’ section. Here you build the campaign from the moment the workflow starts, sending different messaging templates to different contacts across different channels. You can input time delays to ensure you don’t pester the same contact with too many messages in a short time, context filters to segment your audience throughout the journey, and triggers so that your campaign reacts to the contact’s engagement to the previous message.

With our workflows, you can truly personalize each contact’s journey and tailor the campaign they receive around their personal characteristics, preferred channel of communication and past behavior.

For more on how to create a workflow, check out our article on how to create a workflow.