Getting ready for your first Carts Guru campaign

In Carts Guru, multichannel campaigns are a way to reach the right audience at the right time with in-depth segmentation and send them beautiful messages created with our template editor.

To fully optimize your campaign, navigate with ease through the app, and get the best results, you should have a look a the following video:

By entering the website section, you can follow these steps to get everything ready for your first campaign:

Contacts

To send a campaign, you need to have an existing audience! Therefore, it's essential that you import your contacts, have a look through the contact view, and ensure their opt-ins are in order.

If you are just starting your website and you don't have any contact, you can avoid importing contacts and directly launch your first campaign. 

Lists

It's not enough that you have imported your contacts. To successfully run a campaign, you should segment your audience by using certain criteria that are of interest to you. For example, if you want to create a special offer for VIP customers, you should create a dynamic list of VIP customers before starting the campaign.

You can create dynamic and static lists with Carts Guru. Dynamic lists are automatically updated based on your chosen criteria, whilst static lists do not change unless you remove contacts manually.

If you don't want to segment your contacts, you have at your disposal the pre-built list Mtach Everyone where every new contact will enter.

Templates

Once you have your audience segmented, it's time to tailor beautiful messages based on the purpose of the campaign and the audience's characteristics and interests.

Carts Guru enables you to leverage the power of SMS, Email, and Facebook Messenger, all in one! You can create templates for each one of them and use all 3 channels to run efficient campaigns.

Coupons

The last step before you start your campaign is to create your coupon codes. 

You can decide whether you want to automatically generate them in Carts Guru or manually create them in the backend of your platform (Shopify, Prestashop, Magento) and paste the code into Carts Guru. 

You're now ready to start your first campaign and optimize your workflows and customer journey. 

To speed up this process and launch a best-practice ecommerce campaign in minutes, use the campaign builder, found by clicking 'add campaign' then 'campaign wizard' on the app.